Introducing the new RFiD Discovery branding
New logo launched to reflect RFiD Discovery's multi-technology capabilities
We are proud to announce the launch of our new logo as part of the ongoing evolution of the RFiD Discovery business.
The restyling of our brand signifies the continuous broadening of our technical capabilities. After careful consideration, we have chosen a design that reflects the expansion of our established offering focussed on RFID based solutions to a true multi-technology platform, supporting a broad spectrum of tracking technologies including GPS, Wi-Fi, Bluetooth Low Energy (BLE), and many more.
The logo’s distinctive new icon symbolises our expertise in location-based technologies with a position pin, featuring a wireless symbol combined with the letter D from Discovery.
Retaining its familiar dark blue colour indicates our strong bond with our parent company Paragon ID, whilst the modern look of the new logo captures our mission to deliver innovative solutions backed by excellent quality, performance and support across the products and services we provide.
The launch of the new logo is aligned with RFiD Discovery’s mission to expand from its strong position as the UK’s leading expert for RFID tracking in healthcare to reinforcing its place in new industrial and commercial markets on a global scale.
Arron Duddin, Smart Solutions Director for RFiD Discovery commented:
“We are delighted with our new logo design which forms part of our on-going strategy to build RFiD Discovery as global brand known across multiple industries as the leading expert and partner, harnessing location technologies to track assets, people and inventory.”